Branding | Web Design | Social Media
AthleTHIC is a women’s fitness apparel brand, as well as a passion project of mine that I hope to one day bring to fruition. The target market is petite women with a muscular build in the lower body and slim build in the upper. Ages range from 20-30 years old. The overall goal of AthleTHIC is to provide women of shorter build with affordable high quality clothing that is fitted to their shape and muscular structure.